The 2008 WATA Spring Tour

Wisconsin Agricultural Tourism Association

Tuesday, May 6, 2008 - Swiss Heritage in Green County, Wisconsin - The 2008 WATA Spring Tour takes us to Green County where its Swiss heritage is represented through its businesses, festivals, foods, and museums. The owners of these tourist-oriented attractions are excited to share their success stories with you. You’ll get to learn and ask questions about their businesses, and still have time to look around. Print a Registration Form

	Brennan’s Country Farm Markets—Brennan’s started in 1942 with a fruit stand in Monroe. Later, they expanded with stores in Madison and Brookfield, and a cheese storage facility in New Glarus. Brennan’s specializes in selling premium fruits and vegetables, cheese, sausage, micro beers, and wines. They buy their products direct from suppliers locally and from all over the world.
	Green County Welcome Center / Green County Historic Cheesemaking Center—Located in a restored railroad depot, the museum welcomes visitors with a replica cheese factory, along with artifacts and photos that trace the Swiss heritage of the area.
	Turner Hall— Founded by Swiss immigrants in 1868 as a gymnasium and community center, Turner Hall still hosts concerts, dances, receptions and meals. We will have lunch at Turner Hall.
	Brenda’s Blumenladen in New Glarus is a full-service floral shop, a unique gift store that changes with the seasons, and the area’s most complete garden center. They also sell on the internet.
	Maple Leaf Cheese and Chocolate Haus sells cheese, chocolate, fudge, candy, sausage, coffee, ice cream, jams, cookies, wine, and gourmet items specializing in individual customer service.

JOIN US!

SCHEDULE OF EVENTS
Tuesday, May 6th

REGISTRATION

Stop One—10:00 am

Brennan’s Farm Market, 701 8th St. Monroe

· Local purchasing

· Working with suppliers

· Merchandising / Customer traffic flow

Stop Two

Green County Historic Cheesemaking Center, 2108 7th Ave, Monroe

· Cultural tourism

Stop 3 - Lunch (included with registration) - 12:15 pm

Turner Hall, 1217 17th Ave, Monroe

· Regional specialty cuisine

· WATA Annual Meeting

Stop 4—Travel to New Glarus

Brenda’s Blumenladen, 17 6th Ave. New Glarus

· Specialty marketing

· Gift selection & display; changing with the seasons

· Website shopping cart

Stop 4

Mapleleaf Cheese & Chocolate Haus, 554 1st St. New Glarus

· Personalized customer service

· Custom gift boxes

· On-site fudge making

Adjourn - approximately 3:30 pm

DIRECTIONS - Monroe is located 40 south of Madison. From Highway 69 / Highway 11, follow Highway 69 into Monroe. This becomes 7th Ave. Follow to Eighth Street. Brennan’s Farm Market, is near the intersection at 701 Eighth St., Monroe, Wisconsin. Meet at the store at 10:00 am. You will travel by car to each stop.

For more information, call WATA at (920) 478-3852 or email info@visitdairyland.com

Cost of the WATA Spring Ag Tourism Day (includes tour costs, refreshments, and lunch):

$22.00 - WATA Members (up to 2 people per business)

$32.00 - Non-Members (up to 2 people per business)

Print and Mail a Registration Form